Online coaching for desk workers

We help busy guys who train hard and look exactly the same finally put on size.

5–7 kg on the scale in 16 weeks, without cooking every night or living in the gym.

Apply now

Step 1: a 3-minute application. We read every one ourselves and contact you if we can help.

Our guarantee: at least 4 kg on the scale in 16 weeks, or we keep coaching you for free
Written for
  • Developers
  • DevOps and SRE
  • QA and testers
  • Data and analytics
  • Product and design
  • Anyone at a screen all day

Is this actually for you?

Read both lists honestly before you apply.

This is for you if you

  • already train, around four days a week, and look the same as you did a year ago
  • sit at a desk most of the day and can't build your life around the gym
  • want structure and someone accountable for the result, not another PDF
  • are willing to log your food, it's a photo per meal
  • still want to eat out and enjoy your life while you do it

This is not for you if you

  • want a quick fix, or won't track anything
  • are an athlete looking for sport-specific programming
  • want someone to train you in person, this is online coaching
  • aren't willing to invest the time, effort and money real change takes

A body that doesn't look like your job.

Your Tuesday, probably. Nine hours at a desk. An hour in the gym. Two meals you couldn't put a number on.
  • Stand-up, back-to-back calls, a deploy that runs late. Dinner is whatever the delivery app shows first.
  • You can find a bug in a thousand lines of code, but you couldn't say how many calories you ate yesterday.
  • Four sessions a week for a year, and the mirror looks the same as it did last summer.
  • Same weight on the bar as six months ago, and you've stopped checking.
  • You tried a calorie app, logged for five days and never opened it again.
  • Nine hours in a chair, and two meals a day that you think are plenty.

Putting on size comes down to how much you actually eat, and it's the one number nobody at a desk tracks. We add that: a plan, a quick log and someone looking at your numbers every day.

How putting on size actually works

It comes down to how much you eat versus how much your body burns.

To put on size

  1. Your body burns2,500 kcal
  2. You eat2,750 kcal
  3. Extra every day250 kcal

Training tells your body to build muscle. The extra food is what it builds it from. Too little, and nothing grows.

The goal over 16 weeks: 5–7 kg on the scale, about 3–4 kg of it muscle.

To lose fat

  1. Your body burns2,500 kcal
  2. You eat2,000 kcal
  3. Missing every day500 kcal

Your body takes the missing 500 from stored fat. Protein and training make sure it takes fat, not muscle.

What you actually get

  • Your meal plan

    Built around the food you already eat, with the calories and protein it takes to put on size. Meals out and drinks are part of it, not a failure.

  • Day 1

    Push: chest and triceps

    Gym55 min
    1 / 6 done
    1. 01
      Weighted dips
      5 × 4–6RIR 1 · 3 min rest
    2. 02
      Weighted deficit push-ups (parallettes)
      4 × 6–8RIR 0–1 · 2 min rest

    Your training program

    Written for the equipment you actually have, at the gym or at home, and adjusted as soon as your numbers move.

  • Check-ins and 24/7 support

    We look at your numbers every day and change the plan before you stall. Anything doesn't fit or isn't clear? Message us right away, 24/7.

Something doesn't fit or isn't clear? Tell us right away. That's what 24/7 support is for.

AI nutrition assistant

Photograph a meal. Ask it anything.

Take a photo, the assistant works out the calories and macros, you check and save. No photo? Search the food database. Not sure what to eat? Just ask.

  • Photo in, calories and macros out
  • Fix anything it missed before you save
  • Ask anything: swaps, portions, eating out
  • Your coach sees your log every day

Dinner out tonight with work. What should I order?

Grilled fish or chicken with vegetables, sauce on the side. Take a photo when it arrives and it's logged.

Two grilled wholegrain wraps with minced beef, carrots and melted cheese, next to a zero-sugar burger sauce What's in this?

Two wholegrain wraps with minced beef, carrots and cheese. A big protein meal, mostly from the beef and cheese.

Protein147 g
Carbs50 g
Fat53 g
1200 kcal One of our own meals, with its real numbers

Food log

No photo? Search it, or log a saved meal in one tap.

Search everyday foods and shop products, pick how much you had, done. Same lunch every day? Save it once and log it in one tap.

  • Over 12,000 foods and shop products
  • Find a product by its barcode number
  • Pick grams, the macros fill in
  • Save your meals, log them in one tap
Add foodSearchRecentMy mealsQuick add
chicken breast

Foods

Chicken breast, meat only, roasted165 kcal · P31 · C0 · F3.6 per 100 gAdd
Rice, white, long-grain, cooked130 kcal · P2.7 · C28.2 · F0.3 per 100 gAdd

Products

Pusta skuta · Mercator79 kcal · P12 · C4.3 · F1.4 per 100 gAdd

My meals

Protein brownies Protein brownies, whole tray1110 kcal · P106 · C95 · F31Log
Data: USDA, Open Food Facts

What your plan actually looks like

A real day from a client's meal plan and training plan.

Nutrition

Week 1 — 2,893 kcal

Daily calories 2,893kcal 1,373 kcal left today · 1,520 logged

1Lunch — creamy pasta with lean minced beef

720 kcal

180 g lean minced beef
100 g pasta (dry weight)
30 g light cheese
100 ml low-fat milk
Garlic, salt, pepper, paprika

66 gprotein77 gcarbs16 gfat
✓ Ate itLogged

2Dinner — chicken with rice

800 kcal

200 g chicken breast
120 g rice (dry weight)
100 g carrots
10 g olive oil

60 gprotein100 gcarbs15 gfat
✓ Ate itLogged
  • Every meal weighed out, with calories and macros
  • Built from food you already eat and can buy
  • One tap to log a meal you ate as planned

Your training

Block 1 — 3 workouts a week

Day 1

Push: chest and triceps

Gym55 min

Warm-up: arm circles 1 min, scapula push-ups 2×10, 2 light sets of dips.

1 / 6 done
  1. 01
    Weighted dips
    5 × 4–6RIR 1 · 3 min rest

    Last set to failure. Lean forward, elbows slightly out.

  2. 02
    Weighted deficit push-ups (parallettes)
    4 × 6–8RIR 0–1 · 2 min rest

    Last set to failure, then rest-pause.

  3. 03
    Weighted feet-elevated push-ups
    4 × 8–10RIR 0–1 · 1:30 rest
He trains mostly with bodyweight, so we built his plan around that.
  • Sets, reps, effort and rest for every exercise
  • Warm-up and technique notes from your coach
  • Log your weights and see what you did last time

From application to your first plan

  1. Apply

    Answer a short application. It takes about 3 minutes, and we read every one ourselves.

  2. We get back to you

    If we can help with your situation, we contact you within 24 hours and send you your price.

  3. Start

    Your meal plan and training program arrive within 3 working days. Then we follow your numbers every day, with 24/7 support, for 16 weeks.

Our guarantee

If you don't gain at least 4 kg on the scale in your first 16 weeks, we keep coaching you for free until you do.

It's an extension of the coaching, not a refund, and it depends on you doing everything the plan asks. The conditions are right below. We can offer it because we only take people it will work for, which is what the application is for.

Conditions
  • Stay on the program for the full 16 weeks, without a pause.
  • Send your check-in every week.
  • Log your food at least 6 days a week.
  • Complete at least 90% of the training sessions in your plan.
  • Weigh yourself every other day and enter it in the app.
  • If something doesn't work for you, or anything is unclear, tell us right away. That's what the 24/7 support is for.

We compare your average weight in week 1 with your average weight in week 16. If you meet all of the above and gain less than 4 kg, we keep coaching you without a monthly payment until you do.

Before you apply

What does it cost?

It's a paid program. We send you the exact price after we've read your application, once we know your situation and what it will take.

Payment plans are available.

What happens after I apply?

The application takes about 3 minutes. We read your answers ourselves, and if we can help with your situation, we contact you within 24 hours by phone, Instagram or email.

Then we send you your price and a link to start. Your meal plan and training program arrive within 3 working days of starting.

How long is the program?

16 weeks. That's long enough to gain 5–7 kg on the scale, of which an estimated 3–4 kg is muscle, and to make eating enough a habit instead of a phase.

I work long hours, and some weeks are chaos. Will this still work?

That's who it's built for. Tell us in your check-in when a release, an on-call week or travel is coming, and the plan changes for that week: shorter sessions, simpler meals, whatever keeps you on track.

I've quit every calorie app I've tried.

Most people quit because logging means typing in every ingredient. Here it's a photo: the AI assistant estimates calories, protein, carbs and fat, you fix anything it missed, and save. Meals from your plan log with one tap.

And unlike an app, we look at your log every day, so there's a reason to keep it.

How much time does this take per week?

It fits around your week, not the other way round. We build your training around the days and time you actually have, and change it when your week changes. Logging your food is a photo per meal.

I only train at home, or my gym is badly equipped.

The training plan is written for the equipment you actually have. You list it in your intake, and the plan is built from that, not from a gym you don't go to.

I've failed at this before. Why would this be different?

A plan on its own can't notice when you stall. We look at your numbers every day and change the plan before a bad week turns into quitting. And the moment something doesn't fit or isn't clear, you tell us: that's what 24/7 support is for.

Do I have to give up eating out and drinking?

No. The plan is built around the life you have, including meals out and the occasional drink. You log them like anything else, and the rest of the week is balanced around them.

You're good at everything except this one thing.

Apply now

Step 1: a 3-minute application. We read every one ourselves and contact you if we can help.